Linus Schaaf Senior Service Designer Volkswagen Commercial Vehicles
10X-Service Design Lab:
An accelerator for business development
Automotive industry is going through a digital transformation and striving to expand its business models into new mobility solutions.
Their core product-driven business is expanding to serviceorientated business models which requires a new set of expertise and capabilities.
In his talk, Linus examines the possibilities to use service design in business development for human-centered accelerated decision-making by application of digital co-creation.
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